Ross Kelly, CBS Local Sports
On Saturday December 12, Featherweight champion Jose Aldo will take on interim Featherweight champion Conor McGregor at UFC 194. But the battle to be the undisputed king of UFC’s featherweight division won’t be the only thing on the line between these two as UFC and EA Sports just announced a joint marketing campaign centered around the UFC video game franchise. The winner of Aldo-McGregor will also get a coveted spot on the cover of the upcoming EA Sports UFC 2 video game, joining former women’s champion Ronda Rousey.
The battle for the cover spot is being billed as “Fight For The Cover” and being promoted by both UFC and EA Sports.
“The main event at UFC 194 between Jose Aldo and Conor McGregor is without a doubt one of the most anticipated events in UFC history. Aldo and McGregor are two of the biggest stars in the world and it’s fitting that next Saturday night the winner not only becomes the undisputed UFC featherweight champion, but also the second global cover athlete of EA SPORTS UFC 2.”
EA Sports VP of Marketing, Jamie McKinlay:
“Fight for the Cover is another way we are bringing an authentic and exciting experience to the fans. From the Octagon at UFC 194 on December 12, to the Octagon in EA SPORTS UFC 2, this is a huge moment in UFC and EA SPORTS history, and we’re thrilled to be a part of it.”
This is a pretty clever marketing strategy by both UFC and EA Sports. The fight is already generating a ton of press as one of the biggest in recent memory and this will only add to it. Rousey was selected as a cover athlete just days before her stunning loss to Holly Holm at UFC 193. After the loss EA Sports stuck with Rousey as a cover athlete and President Peter Moore sent out this tweet in regards to people questioning if Rousey would still be on the cover:
EA Sports UFC was the first mixed martial arts game to be released by the EA brand. It had Jon Jones and Alexander Gustafsson on the cover and was released on June 17, 2014. EA Sports UFC 2 is scheduled to be released in Spring 2016.