By Ryan Mayer, CBS Local Sports

Yesterday, we brought you a story about Rumblr, an app that was basically supposed to be the Tinder for fighting. The New York Daily News reported that the app was set to launch its beta version last night around 5 pm and that there was a long wait list for the app.

Well, that turns out not to be true. In reality, the Rumlbr app was nothing more than a PR stunt put together by a couple of college dropouts who are looking to start their own creative consulting agency called von Hughes. How do we know this? Well, the URL that was originally showing the “features” for the supposed app, getrumblr.com, now features the following message.

“Rumblr started as a portfolio project to help us launch our creative consulting agency, von Hughes. We’re a team of college dropouts with backgrounds in marketing, design, and engineering. Rumblr came about organically as a funny idea amongst a group of friends, but quickly budded into an opportunity to showcase our branding skills. Within a day or two, VentureBeat picked it up as a news story and, within another day or two, it spread to over two hundred news outlets globally. We saw it as an opportunity to show the world our ability to produce a brand and market a product, and that’s what we did. This is our attempt to turn this entire story into something positive. We’ve collectively slept for twenty hours the last three days producing the web application, managing social media marketing efforts, and pursuing news coverage. Rumblr became a relevant topic in multiple countries, cultures, and languages.

We understand that some of you were genuinely looking forward to using an app like Rumblr, and we’re sorry to disappoint. However, if you still are truly wishing to release some built-up angst, consider fighting more pressing issues such as gang violence, domestic abuse, and at-risk youth culture.”

You have to hand it to the young men. They created an app that became a news story that was picked up by multiple outlets throughout the day.

Ryan Mayer is an Associate Producer for CBS Local Sports. Ryan lives in NY but comes from Philly and life as a Philly sports fan has made him cynical. Anywhere sports are being discussed, that’s where you’ll find him.

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