Ross Kelly, CBS Local Sports

Just think: in due time you may be able to go online and book Steph Curry to be you/your child’s personal basketball coach. Obviously it will cost a pretty penny but Curry has taken an equity stake in a start-up company which matches aspiring athletes with top-level coaches around the country. CoachUp is essentially a “Coaches on Demand” service that strives to help people chase their athletic dreams.

Even though he is the son of a former NBA player, Dell Curry, Steph admits that private coaching is a big reason why he was able to get to the top of the basketball world this past season:

“It’s part of my story and how I developed my game. I wouldn’t be where I was today without receiving private coaching. I still keep in touch with my former coach.”

CoachUp was founded in 2011 by Jordan Fliegel and Curry says he’s actively involved in the overall direction in the company and is not just a “face” for the company. CoachUp currently has more than 15,000 coaches across various sports from basketball to soccer to dance and fitness. They claim to have helped more than 100,000 athletes thus far find their coaching matches and the coaching sessions usually range from $40 to $100 per hour. Basketball Hall of Famers such as Adrian Dantley and Tiny Archibald are some of the coaches as are many other current pro athletes in the NBA, MLS, and NFL.

This seems like an interesting concept though I’d be eager to learn more about the pricing of the coaching sessions. Do athletes go to the coaches or vice versa? Who pays for the transportation? The prices seem relatively fair but I suppose there’s more that goes into it than the flat rate. But if you/your parents have the means to afford the coaches, why wouldn’t you want to hire a pro athlete to train you? According to Yahoo, in 2012 a week training with Hakeem Olajuwon cost $50,000. If you and The Dream trained for 40 hours in a week, then the per-hour cost would be $1,250. Sounds like CoachUp could be quite the deal.

Ross Kelly is an Associated Producer for CBS Local Sports. He is from Louisiana and is a fan of all sports, but not of any teams (except LSU). He can be reached at