Bryan Altman, CBS Local Sports
A reasonably priced house, a new Maserati, a new boat, and a LeBron James tweet. What do these things have in common? Well, you can buy all of them for the price of $140,000, give or take a few thousand dollars here and there. Yes, that’s right, according to an ESPN report, one tweet from King James himself has been valued at $140,000.
That’s $1,000 for every character in a 140 character tweet. Basically, this confirms what we’ve known all along: it’s really, really, really, good to be king.
Here’s the breakdown from ESPN’s Darren Rovell:
“Opendorse, a company that specializes in executing and monetizing digital and social media campaigns for athletes, says a tweet from James, who has 23.2 million followers, has the highest value of any U.S. athlete. Each tweet from James has a media value of $139,474, the company said.
“We’re basically saying that the value of one LeBron tweet is worth $140,000,” said Opendorse CEO Blake Lawrence. “And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”
Now, I know LeBron’s business acumen is pretty much second to non in the basketball world, but every time LeBron tweets he’s just throwing money into the wind if he’s not getting paid for it.
As I’m writing this post, James has tweeted 4,786 times. Now, imagine if LeBron got $140,000 for each of those tweets. That’s a $670 million in the bank all for writing 140 characters.
Might want to keep that in mind the next time you get ready to tweet, You’re welcome, LeBron.
Bryan Altman is, for some reason, an unabashed fan of the Rangers, Jets and Mets. If he absolutely had to pick a basketball team it would be the Knicks, but he’d gladly trade them for just one championship for either of his other three teams.