Ross Kelly, CBS Local Sports
The Cleveland Cavaliers recently announced a partnership with Tap.in2 which is a mobile app platform that allows fans to make in-venue, and in-seat orders. You can order food, drinks, and other concessions all from the comfort of your seat without having to get up and stand in long lines. Tap.in2, which is based in Cleveland, was used on a trial basis by the Cavs last season for about 5000 of their fans. By the end of the 2015-16 season the team hopes to make the technology available for all 20,562 seats.
According to Crain’s Cleveland Business, orders using the app took fewer than six minutes to be delivered to the customer. Just think of how many times you’ve gotten up to walk to a concession stand, stood in line, placed your order, waited for the food, and finally walked back to your seat. Did it take longer than six minutes? I think that answer would unanimously be ‘yes’.
This is a great way to improve efficiency within an arena and I think it should be extended to all sports. The Cavs also say that not just food, drinks, and merchandise can be ordered from the app; but they will also let fans bid on experiences such as participating in a high-five tunnel or watching a postgame news conference. The best part is that all the money raised from the fan experience bids will go to the Cavaliers’ Youth Fund. Also, the fact that this will be available to all seats within Quicken Loans Arena shows that this isn’t some app reserved just for the elite, big spenders as even non-season ticket holders will have the ability to use it.
I guess really the only downside is that this will make people even lazier but that’s one of the effects you have to deal with in regards to technological advancements.